Living Large

June 6, 2012
By Doug Frazier, chief creative officer

When I reluctantly celebrated a recent birthday, my wife gifted me with a piece of new artwork for my office. I had been looking for an antique sign or an old graphic-industry artifact but hadn’t found anything that felt right. So, I unwrapped the box and was excited to see a rustic wood sign with crackled paint letters that boldly states, “LIVE LARGE.” She’d seen the sign on vacation and ordered it for me thinking that it well-represented my physical 6’7″ and sometimes loud presence — I’m difficult to miss at any business or social occasion. She also thought it expressed our approach to life – Working hard to reach life goals, yet seeking the time and freedom to enjoy the people and world around us. ”Very cool,” I thought.

Then, I made the mistLive Large ake of researching the meaning of the phrase and was reminded that “Living Large” can be used to describe a life of extravagance or living beyond one’s means. But, that’s not me. People who know me and my family also know that while we enjoy good food, fun toys and travel, we also live a humble life in a practical household well within our means.

I really like the sign. So, I decided to ignore this interpretation and hung it on my wall, fully expecting some ribbing. But, negative comments never came. Rather, the feedback has been very positive, humorous and validating. The sign has become my daily reminder to work hard, think “big” for our firm and clients and to remember to have some fun along the way. What do you do to LIVE LARGE?

 


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