Firm News
The Columbus Chapter of the American Marketing Association held its “Annual Big Game Ad Review” February 7 at The BlueStone. FOX 28 “Good Day Columbus” reporter Johnny DiLoretto hosted the event at which, Doug Frazier was a featured panelist. Frazier and the four other panelists provided insights about what made the 46th Super Bowl commercials successful or unsuccessful and fielded questions from participants. “Our judging panel had common and conflicting opinions about the best and worst ads this year,” said Frazier. “Industry resources and analysts also show no consistent opinion beyond a few heroes. I think it was a flat year in terms of creative. Perhaps our splintering media behaviors, online discussions and years of expectations are making this a more difficult challenge for advertisers. I'd love to see the ROI numbers.”
FH continues to increase its work with AEP Ohio, with recent efforts focused on creating more awareness of its energy-efficiency programs. FH is assisting with the development of customer letters, emails and other collateral to educate consumers about how participation in the programs saves them electricity and money.
Client Activities
OOGA Addresses Media
FrazierHeiby engaged in issues-management/media-relations efforts to address the reported correlation between recent seismic activity in northeastern Ohio and an injection well used for the disposal of wastewater from oil and gas operations. We provided timely, factual information about the history, use and regulation of injection wells to clarify misinformation by some media outlets. This included aggressive reporter pitching, letters to the editor and arranging editorial-board meetings.
Workspace-Solutions Website
Loth provides interior architecture, furniture and a/v technology solutions and services to clients seeking interconnected, high-performance work spaces that foster efficiency and productivity. To better reflect Loth’s capabilities and modernize its website, FrazierHeiby created a strong portfolio/visual library and educational resources and staff bios Web pages. We also made it more functional with a content management system for easy updating, substantial statistical tracking and more robust social-media features.
AEP Ohio donates to Mid-Ohio Foodbank
During mid-December, as part of its “Partnership With Ohio” program, AEP Ohio donated a total of $500,000 to food banks in its service territory, including the Mid-Ohio Foodbank, which received nearly $300,000 that provided needy central and eastern Ohio residents with 900,000 meals during the holiday season.
FrazierHeiby shared the news with media outlets throughout the state — Read/Watch some of the considerable coverage that was reported.
Fun with FH
Staff Question: If you could have any three dinner guests—past or present—who would they be?
Tom Heiby, CEO: Ronald Reagan, Winston Churchill and Woody Hayes.
Doug Frazier, CCO: There are many people I'd like to meet from Da Vinci to John Gierach, but the most gratifying dinner group for me would be my Grandpa Frazier who died before I was born, my dad — so that he could see his dad again — and my daughter so that she could learn about her heritage.
Denise Clark, director of client services: My paternal grandfather — he was the family historian and I would have so much to learn from him, my maternal great-grandmother whom I never knew but know that she was a strong woman and Betty White — No explanation necessary!
Kathleen Anthony, account supervisor: My choices would probably change day by day, but today I pick Bill Hicks, Dave Grohl and Doris Kearns Goodwin.
Andrea Bils, account executive: Anne Frank, Stephen Colbert and HGTV’s Sabrina Soto.
Michelle Leitzy, account executive: My maternal grandparents because I’d love to know them as a couple now, Keith Urban — What woman wouldn’t want to have dinner with a cute guy who plays the guitar and has an Australian accent? — and Chelsea Handler because she cracks me up.
Michael Iles, senior graphic designer: My grandpa Iles (He passed away when I was 7), Chris Farley (because he was hilarious) and my lovely wife (she’s a huge "Tommy Boy" fan).
Wesleigh Mowry, graphic designer: I’d invite Edgar Allen Poe and Alfred Hitchcock to listen to them compare stories, and Zooey Deschanel because she seems like a lot of fun to hang out with.
Brenda Smith, accounts administrator: Paul Newman (because he was such a hunk in his day), Jack Hanna (because he is such a hunk today) and Shakespeare (because he was such a romantic).