What is strategy, really? It's a set of informed choices. It's about where to play and how to win in both the marketplace and the court of public opinion.
Strategy is in our DNA. It's the core of everything we do in public relations. A forward-thinking, focused strategy provides the rationale for why to do something and the framework for how to do it.
We know the best strategies evolve from thorough research and listening to our clients to fully understand their issues and their goals. From this foundation of knowledge and trust, we tailor a strategic communications program to transform our clients' challenges into opportunities.
Our Team Members Have Served
Research & Planning
Research is the backbone of any successful communication strategy. From discovery sessions to third-party research, we are well versed in all research tools and practices.
Our custom discovery process drives your plan. Using all necessary research tools and practices, we develop your brand's SWOT, establish a compelling point of view and deliver a roadmap for success.
Do you lose sleep worrying about "what if" scenarios?
What if our product is contaminated or faulty? What if there's an accident and an employee or customer is seriously injured or killed? What do you do?
The key to successfully managing a crisis is to have a communications plan ready to go before your worst nightmare becomes reality. We have the expertise and know-how to help your organization develop a step-by-step plan to navigate a variety of crisis scenarios that could potentially harm your business and reputation. And we're available to you 24/7 should a crisis strike.
Are you prepared to address an issue before it becomes one?
Whatever challenge your organization is facing - layoffs, lawsuits, legislative issues or social media snafus - we deliver experienced strategic communications counsel to help your organization's leadership manage issues appropriately and effectively.
Messaging & Positioning
What's your elevator speech? Why should customers choose your organization over
Understanding what makes you unique in the competitive landscape is a vital first step toward establishing your brand's distinct identity and voice.
We help clients define the unique value their organization brings to the marketplace. Then we craft and deliver remarkable content that tells and sells their story to target audiences - driving awareness, consideration and decisions.