74% of buyers choose the company that was first to add value as they are defining their buying vision.*
That's where thought leadership comes in. We will help you stand apart from your competitors by creating relevant content for your customers and prospects.
In this modern digital age, you're competing for attention. Meaningful content differentiates your brand and demonstrates your credibility. Whether through the implied editorial endorsement of traditional media relations, identification of and outreach to online influencers, leveraging social communities or developing a comprehensive inbound marketing program,
we can help.
*Source: SAVO, Techniques of Social Selling: Just Do It!, 2014
Our Team Members Have Served
You have a good handle on Twitter, Facebook and LinkedIn basics - but are you analyzing your content to see what works best? Is your community constantly growing and engaging? And are you on the cutting edge of what comes next?
Today's successful social media program goes far beyond tweets, likes and vanity metrics to true community engagement and analytics.
From comprehensive listening programs to real-time engagement excellence, let us take your strategic social media program to the next level.
According to a 2012 Nielsen survey, 92 percent of consumers said they trust recommendations from friends and family above all other forms of advertising. Seventy percent trust consumer opinions posted online.
Knowing this drives us to look beyond traditional media to create relationships with influencers and bloggers to help spread the word about products, services or opportunities in a way that authentically resonate with consumers.
Beyond just making connections, we also look to give bloggers and influencers a unique experience that they want to share. From exclusive events to behind-the-scene looks, we reveal the brand in a way that would make anyone say, "Wow!"
A well-crafted message is meaningless without a platform and megaphone to share it.
We apply know-how and leverage relationships necessary to navigate today's rapidly changing, technology-driven media landscape. From bloggers to trade publications, news sites to broadcast outlets - we know what the media want, how it works and what it takes to amplify a client's message and achieve results.
Not every marketer knows the difference between content marketing and inbound marketing - but it doesn't matter what you call it, as long as your team develops content that is strategic, insightful and addresses a bigger picture than just your company or brand's piece of that picture.
It can be hard to find the resources to do this type of writing well, often and for the long-term. Whether it's content for a newsletter, email marketing, a blog or a white paper - we can do it well, on time and within budget. We create content marketing programs that drive leads and ROI.